HOW to serve the most relevant content to readers across all digital channels
WHICH technologies B2B media sites are using to increase reader value
WHY “interest” data is core to audience development and new revenue streams
In 2017, the proliferation of free content online has increased the pressure on B2B publishers to produce high-value content not available elsewhere. B2B publishers have to move on from simply being an aggregator of business-specific news to taking advantage of data to become established as a trusted source of informed content.
Central to becoming a trusted source is understanding the needs of your audience – and increasingly data is being leveraged by progressive publishers to understand and pre-empt their readers’ unique informational needs and build B2B media brands with consumer appeal.
In this webinar, Dennis Publishing’s Ian Betteridge talks about how business and consumer media are merging, and how the traditional walls between “B2B” and “B2C” are breaking down. He shows how Alphr.com has reflected this with its content, and how it uses data to understand the interests of the audience it wants to reach and become a destination site for them.