WHY first party intent data is becoming so valuable to B2B orgs
HOW B2B orgs integrate first party and third party intent data
WHAT results you can expect from leveraging first party intent data
First party intent data is rapidly becoming recognized as the go-to dataset for B2B organizations that want to provide a relevant 1:1 digital experience. However, demand generation and marketing teams that have well-defined programs often struggle to adapt and integrate this powerful new dataset into their processes.
In this webinar, Brendan Hutchings, will show how global organizations such as Hewlett Packard Enterprise, IHS Markit and Pure Storage have used first party intent data to increase engagement, drive revenue and reduce manual effort.