How AI can turn first-party interaction data into structured intent data
How you can easily augment intent data to existing customer profiles
Several example use cases from FinServ and Tech verticals
Business intelligence tools increasingly used to guide board level decisions, but they are only as good as the data they contain. Leading practitioners are experts at bringing multiple datasets to create lists of account by industry, lead scoring, and reporting that describes customers/accounts. But how can you augment intent, context, and predictive data points to this?
Idio’s new connector, Ignite, makes this possible without any need for ETL, data warehouse or spreadsheets.
Idio analyzes customer behavior to provide context on interests and predict intent in real-time. We then recommend the best content, segment and product for each account or individual. This answers the ‘why’ and ‘what next’ questions that accompany the standard ‘who’, ‘what’ and ‘where’.
In this webinar, Idio’s Chief Strategy Officer, Kevin Li, will explain how Idio creates this data and walk through several examples of how leading Heads of Analytics & BI are turning static reports to contextual pieces of real-time intelligence to drive business decisions.