Helping you to engage target accounts like a pro. Using advice, frameworks, and research from…
Create messages that resonate with target accounts
Put the customer at the center of your marketing programs
Understand customer needs and interests better
Implement AI across inbound, web and lead nurturing
Follow these steps to engage target accounts like a pro
Step 1 Understand the changing B2B landscape for technology companies
Digital Disruption: The New Normal For B2B Marketing in 2018
This 2018 whitepaper from Forrester discusses how B2B enterprises can make account engagement strategies more predominant and permanent.
Step 2 A primer on predictive analytics and AI for demand generation
Predictive Analytics and Artificial Intelligence
The latest report from SiriusDecisions details how B2B marketers can apply predictive analytics and AI to known business use cases in the enterprise.
Step 3 Create compelling sales messages that generate demand
Using competitive intelligence to create winning sales messaging
Tim Riesterer of Corporate Vision discusses new research from Stanford School of Business on how to generate compelling messages that create demand.
Step 4 Personalize your messages to target accounts
Idio for Account-Based Marketing
Idio’s Brendan Hutch describes the pitfalls of popular ABM strategies and how AI solves these.
Step 5 A vision of life after Marketing Automation
How Automated Analytics Lets Marketers Get Better Results with Less Effort without Losing Control
B2B technology analyst David Raab exposes the limitations of marketing automation platforms and examines how they can be overcome.