Many large enterprises have invested heavily in marketing automation to drive customer engagement, only to face the challenge of scaling this approach. Marketers still have to create segments based on business rules and manually code the content that goes into each email. This is further compounded by touch governance constraints, changing customer preferences, and competing interests across internal stakeholders.
Global enterprises such as Intel, HP Enterprise, and Pegasystems use Idio to solve these problem by adding a layer of intelligent decisioning to their marketing automation platforms in order to:
Put buyers on the right nurture tracks, automatically
Achieve greater click-through rates with fewer manual rules