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Customer Data alone is Worthless; Personalization Requires Content Intelligence
Today’s Content Management Processes Hinder Personalization Initiatives
Atomized Content With Robust Metadata Delivers High-Impact, Relevant Experiences
This report details why personalization initiatives fall short and gives digital leaders the tools to take a more strategic approach to preparing and wiring up content to better deliver on their personalization promises.
This report accompanies our latest webinar with Forrester: