Learn how to turn buyer intent into 1:1 relevance at scale. Using advice, frameworks, and research from…
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First party intent data and how to create it
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How to stitch first party intent data to other datasets
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Which B2B organizations are using first party buyer intent
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Practical uses for first party intent data
Follow these steps to get 1:1 relevance at scale
Step 1 A complete guide to first party intent data
What is Intent Data?
Idio’s guide to first party intent data – what it is, how it is created, and where it can be used to improve B2B marketing and demand generation performance.
Step 2 Practical uses for first party intent data
How intent data can ignite your B2B Marketing
The article from B2B Marketing Magazine details how B2B marketers can apply first party buyer intent data to known business use cases in the enterprise.
Step 3 Create compelling sales messages that generate demand
How B2B organisations can create first party buyer intent data
An Econsultancy guide from Idio that details the steps B2B organizations should take to start creating their own first party intent data.
Step 4 See AI change buyer intent into 1:1 relevance
Bridge the gap between insight & execution with Artificial Intelligence
Forrester Senior Analyst Brandon Purcell delivers original research that clarifies how first party intent data delivers practical solutions to known problems.
Step 5 Make life easier for your demand gen team
How to generate more marketing pipeline with less complexity
SiriusDecisions’ Jessie Johnson joins Idio to explain how first party intent data helps marketers accelerate pipeline generation with automated 1:1 marketing.