Which ad model the Plexus CMO thinks is “utterly dysfunctional”
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Which lead gen strategy the D&B Global Director of Content will not use
We asked several hundred senior B2B Publishing leaders from media companies and information & research firms to tell us their biggest digital challenge; what is it about the job that keeps them awake at night, and – more importantly – what they are doing about it.
From recurring customer retention issues and commercializing data, to paywall strategies that outstay their welcome and executives who are suspicious of innovation, we’ve documented the best responses (and solutions) in our newest ebook.