The common pains and costs caused by marketing complexity
How an AI-driven solution can reduce complexity and drive greater pipeline
A roadmap for starting today with examples from Fortune 500 companies
For many complex B2B enterprises, stimulating demand from key decision-makers at target accounts is a marketing imperative. However, doing this in an automated, personalized, and unified way across channels is not a marketing reality. Many demand generation marketers are forced to use manual effort in a crippling attempt to cope with operational complexity across a diverse set of buyers, solutions, product, and content offerings.
This results in endless meetings with stakeholders to decide what content goes where, a serious strain on organizational resources, and the inability to generate pipeline and revenue in a scalable way.
In this webinar, SiriusDecisions’ Jessie Johnson and Idio’s Chief Strategy Officer Kevin Li will present an operational framework for how AI can offer a simple, practical, and transparent way to help marketers accelerate pipeline generation with automated 1:1 marketing.