How to design demand generation that delivers results in the new B2B buying paradigm
Which demand gen tools are used by B2B technology companies in 2018
What skills and competencies are necessary for a high-performing lead generation team
Traditional lead gen was a blunt instrument. Effective enough in its day, it used a combined outbound campaigns with scouring inbound traffic to generate blind lists of customers who had interacted in some way with marketing content.
Those days are over, thanks to data and technology. Learn how the blunt instrument is being replaced with a scalpel, as new solutions identify prospects who are inbound with intent, who are in market, and who are consuming content in a structured, systematic way. Marketers can now tell, not only who is engaging with content, but where they’re coming from, their previous touchpoints (even down to touching competitor content); and most important, they can predict where they’re going, scoring them not just as leads, but on propensity to convert and even likely time to conversion.
Lead gen can be sharp, smart, and results-oriented. Kim Davis of DMNews will show you how.